Cracked Heels, Meet Your Match: Introducing eLive 40% Urea Heel Cream

Cracked Heels, Meet Your Match: Introducing eLive 40% Urea Heel Cream

If your heels could talk, they'd probably say: 'I've been forgotten again.' Winter in Australia has a sneaky way of drying out our skin — especially those hard-working heels that carry us through every single day. We moisturise our faces, we hydrate our hands, but our feet? They're usually last in line. Not anymore.

We're thrilled to introduce the brand-new eLive 40% Urea Heel Cream — a high-strength treatment designed to rapidly repair, smooth, and renew even the driest, most cracked skin. And the best part? It's enriched with natural ingredients we genuinely love.

So, what makes urea so special?

Urea is a naturally occurring compound found in healthy skin that plays a key role in maintaining moisture levels. At a high 40% concentration, it works to gently exfoliate thickened, hardened skin while drawing deep hydration into the layers that need it most. Research published in PubMed Central ® (PMC) highlights urea's dual action as both a keratolytic (skin softener) and a humectant — meaning it breaks down rough skin and locks in moisture at the same time.

But we didn't stop there. eLive's Heel Cream is also packed with:

• Coconut Oil — to deeply nourish and restore the skin barrier

• Aloe Vera — for its calming, anti-inflammatory soothing properties

• Camellia Seed Oil — a delicate, fast-absorbing oil rich in antioxidants

• Tea Tree Oil — for its natural antibacterial support

The formula is fast-absorbing and non-greasy — so you can apply it and get on with your day (or night). For best results, pair it with the eLive Cracked Heel Soothing Socks to create an intensive treatment that works while you rest.

Whether you're dealing with cracked heels, rough elbows, or dry patches that just won't budge, this cream is your new best friend!


Reference

Urea in Dermatology: A Review of its Emollient, Moisturizing, Keratolytic, Skin Barrier Enhancing and Antimicrobial Properties - PMC

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